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Smackwater Jack's, located in Grand Bend, Ontario, was a re-brand I did for practice. Grand Bend is a popular tourist attraction during the summer months and Smackwater Jack's is one of the only restaurants locations on the lake.


With that in mind, I wanted to place more emphases on a water/seafood theme. The logo was created to inviting to families or groups of friends. I used an octopus arm to created the 'S' for "Smackwater' in the logo. I felt that the use of the octopus arm was fitting for the water/seafood theme. 

The following is the re-branded stationary.






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